Wednesday, 20 June 2007
Will my luggage arrive?
Look at this campaign created by AdmCom within the Venice Airport for the Venice Casino. Great use of an alternative media space, however since they use a concept based on luck and fortuity, I wonder what's the real means: come and play at the Venice Casino or rather "Will I get my luggage"? Given a recent experience of airports, I'm kind of biased...
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5 comments:
This is a really good use of the space, especially as it moreless replicas a roulette wheel, but it does make you think twice if your luggage comes out or is it saying if you come to the casino your numbers will turn up...
very clever ambient media.. it entertains you while your waiting for your luggage.. very clever use of space i agree..
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