Try and think of some disturbing adverts that still make you kringe. I can still remember a really weird Playstation tv advertisement with a girl with a odd shaped head with eerie music in the background, remember that one?
I wonder if a good idea would be to scare the target audience into hating the advert and trying not to think about it. This is another effective way to imprint a brand / product into an individuals head. Furthermore causing a ripple effect as they ask who else has seen it.
Strangely I still watch the Oasis advert and don't turn over, and I wonder if it disturbs other people too.
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