Will my luggage arrive?

Look at this campaign created by AdmCom within the Venice Airport for the Venice Casino. Great use of an alternative media space, however since they use a concept based on luck and fortuity, I wonder what's the real means: come and play at the Venice Casino or rather "Will I get my luggage"? Given a recent experience of airports, I'm kind of biased...

Guinness: Double vision

Specially-designed cans were distributed to pubs for use as part of an "enjoy responsibly" campaign.

I really like this idea. But if you didn't know it was a advertising campaign, you will feel pretty confused and will slow down your drinking as a result. Could be the way to tackle binge drinking? Make drinkers feel really drunk even when there not. When they leave the pubs/clubs they're actually sober. Would cut crime and violence down.

Britney ‘total nut job’ billboards come down

We all find it hard to look in the mirror sometimes.

You know - during those moments of self-loathing where you've said something really stupid to someone, or made a really embarrassing mistake in front of your work colleagues, or killed your third hooker of the day and forgot to burn off her fingerprints before you buried her.
Imagine, then, if someone took a picture of you in a less-than-dignified moment and used it for a witty advertising campaign. That'd be pretty bloody annoying, right? And you know what would make it even more annoying - if you were the vagina-flashing hitmaker behind Oops I Did It Again, that's what.

A Florida radio station has been in a spot of bother with young Britney Spears and her lawyers, mainly due to the fact that they used a big picture of her during her recent snarly shaved-head phase for comical effect on a bunch of billboards. Which actually quite worries hecklerspray: if the lawyers are cracking down on people who find Britney's insanity hilarious, then we're pretty much up shit creek without a paddle. Or canoe. Or water wings.

The billboards apparently featured:
… three identical pictures of Spears, apparently snarling, next to radio station WFLZ's logo and a picture of talk show host Todd Schnitt. Along the top of each picture run the logos: "Total nut jobs," "Shock Therapy" and "Certifiable."
Britney's law firm were immediately on the case, sending out a stern letter demanding the billboards be taken down:
"Clear Channel was already exposed to substantial liability for its offensive, unauthorized commercial exploitation of my client's photograph on the billboards. Once again, we demand the immediate removal of the billboards, confirmed by documentary evidence and verified under penalty of perjury."

A bit of a misfire all round, really. Except, of course, for Britney Spears herself, who can now no doubt cruise around in her open-top, safe in the knowledge that she'll never be confronted by a gigantic image of her own mad bald head, become foam-mouthed at this chilling reminder of her lurking insanity and end up convulsing in the freeway fast lane while screaming schoolbuses crash into each other trying to avoid her. Or something.

Disturbing adverts

I saw the latest Oasis advert the other day and it really disturbed me. Im not a big fan of clowns anyway, but this advert has stayed with me. I guess that means the advert has been successful in a way. Overall though I really wont be drinking any Oasis before bedtime.

Try and think of some disturbing adverts that still make you kringe. I can still remember a really weird Playstation tv advertisement with a girl with a odd shaped head with eerie music in the background, remember that one?

I wonder if a good idea would be to scare the target audience into hating the advert and trying not to think about it. This is another effective way to imprint a brand / product into an individuals head. Furthermore causing a ripple effect as they ask who else has seen it.

Strangely I still watch the Oasis advert and don't turn over, and I wonder if it disturbs other people too.

Link: http://www.youtube.com/watch?v=99fqVisrlZw