A 250m by 30m LED screen has been installed in the ceiling of a new mall in Beijing. That's an impressive 7,500 square meters of viewable area, and comes with an impressive $32 million price tag to match. It hangs 80 feet in the air, and is actually five screens combined. The technology that can make this possible has many possibilities. It is a step closer to interactive digital billboards. The only think preventing more of these large LCD screen being introduced is the costs incurred. Until these screens can be cost effective, print based billboards with continue.
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