Christian Aid 'Cut the Carbon' March

Christian Aid stand with the world’s poorest people to bring poverty and injustice to an end – regardless of faith or ethnicity.

Do Good Advertising were asked to create and produce a press ad to draw attention to the 'Cut the Carbon' march, the longest ever protest march in UK history, designed to raise awareness of climate change.

The reason I like this advert is its boldness and clarity. It engages the viewer well and keeps the notion of caring for the environment. The advert is put together very simply and resources have been kept to a minimum to reduce the impact on the environment.

Ban the Bulb

The campaign by banthebulb.org was intended to save money and help the environment by using energy efficient light bulbs. I not only like the simplicity and cleverness of the poster, but I also agree with its stance on the environment. My independent project will be based on environmentally friendly graphic design. However I will be focusing more on the responsible practice of design rather than the message communicated by the final outcomes.