
Christian Aid stand with the world’s poorest people to bring poverty and injustice to an end – regardless of faith or ethnicity.
Do Good Advertising were asked to create and produce a press ad to draw attention to the 'Cut the Carbon' march, the longest ever protest march in UK history, designed to raise awareness of climate change.
The reason I like this advert is its boldness and clarity. It engages the viewer well and keeps the notion of caring for the environment. The advert is put together very simply and resources have been kept to a minimum to reduce the impact on the environment.